Creating a business comes with many personal rewards, from the autonomy of being your own boss to the satisfaction of seeing milestones that are the result of your blood, sweat and tears. But the road to success isn’t without its challenges. Whether you’re an experienced entrepreneur looking to take your company to the next level or just beginning your journey, the information in this article will help you get started.
A new business can only be successful if people want to buy what you’re selling, and that requires careful, detailed market research. You’ll need to know how much competition there is, what existing customers are buying now, and what trends are in the industry. You’ll also need to make sure there is enough demand for your product or service in the target market before you invest in production or advertising.
There are many different ways to measure the success of a business, and each owner must define what success looks like for them. Some focus on profit, while others look to create wealth and long-term growth, and still more see success as progress toward a vision or mission.
The University of Utah’s Master of Business Creation (MBC) program offers a unique opportunity to study how entrepreneurs build successful businesses through experiential, project-based learning and an innovative curriculum. The program is offered in-person at the University of Utah’s David Eccles School of Business and online through UOnline. Learn more by clicking the link below and applying to either option.